大乐透近500期左右斜码

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          首页 > 新闻直播 > 李宁:奥运冠军到非典型商人 年赚11亿到巨亏21亿

          李宁:奥运冠军到非典型商人 年赚11亿到巨亏21亿 (收藏)

          2018-12-18 08:04:00浏览:0

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          来源:倍可亲(backchina.com)
           

            

             DUIZHONGGUOTIYUERYAN,1984NIANDELUOSHANJIAOYUNHUISHIGEQUANXINDEQIDIAN。NEIJIEAOYUNHUISHANG,XUHAIFENGDUODEXINZHONGGUODIYIKUAIAOYUNHUIJINPAI,KAIQIAOYUNXINSHIDAI。

           

            NEINIANDELUOSHANJI,HEXUHAIFENGYIYANGYAOYANDEHAIYOULININGHEZHONGGUONVPAI。DANGSHIDELININGYIJINGSHI“TICAOWANGZI”,LIANGNIANQIANDESHIJIEBEISAICHANGSHANG,TAYIRENNAXIANANZITICAO7MEIJINPAIZHONGDE6MEI。LUOSHANJI,TAWENDINGFAHUI,YIRENCHENGBAO3MEIJINPAI。

            XUHAIFENG、LININGHEZHONGGUONVPAIZHEIXIEMINGCIKAISHISHANZHEGUANG,FENGYINZAIYIDAIRENDEJIYIZHONG。

            HOULAIDEGUANJUNZHONG,BUFATIYUMINGXING,TAMENDECHENGJIHEGUANZHUDUSIHAOBUXUNYUDANGNIANDELINING。DANWULUNRUHEZHETENG,TAMENZHONGSIHUZAIYENANYICHUXIANLININGZHEIYANGCHENGGONGDESHANGREN。

            RANER,LININGDESHEHUIDIWEI、GEXINGYIJIGUOWANGDEJINGLI,JUEDINGTABUKENENGYEBUYUANYIJIANGZIJIBIANCHENGYIGEWANQUANDESHANGREN,BIQIZIJIJINGYING,TAGENGYUANJIANGGONGSIJIAOJIHESHIDEZHIYEJINGLIREN。

          大乐透近500期左右斜码   FUCHU5NIANHOU,9YUE2RI,LININGCONGYUANLAIDEDAILICEODIAORENLIANXICEO。GANGGANGBAGONGSILAHUIZHENGGUI,TASIHUYOUYAOPOBUJIDAIDILIKAI。

          大乐透近500期左右斜码   01

            GUIREN

            GENXUDUOJIANGSHIJIEDIYIDECHENGJIYANXUDAOTUIYISHIDEYUNDONGYUANXIANGBI,LININGDELICHANGFANGSHIJUCUSHENZHIBEILIANG。

            1988年,汉城奥运会上,被寄予厚望的李宁在吊环、跳马和双杠环节都出现严重失误,与奖牌无缘,昔日被视为“体操王子”的他一下成了许多人口中的“体操亡子”。

            TIYUSAISHISHIHEPINGNIANDAIZUIJIEJINYUZHANZHENGDEKUANGHUAN,GONGZHONGQINGXUYUYUNDONGYUANCHENGJIXIANGHUGUOXIESHENZHIBANGJIABICI。DANGYUNDONGYUANZHANSHANGDIANFENGSHI,TAMENBEISHIWEIYINGXIONG;YINGXIONGCHIMUSHI,BIANCHENGWEIGONGZHONG“XIEQI”DEDUIXIANG。

            HANCHENGSAICHANGSHANG,PINPINSHIWUDELININGJICHUYIGEKUSEDEXIAORONG。ZHEIGEXIAOXIAODEJUDONGCITONGLEXUDUOMANHUAIQIDAIDEZHONGGUOGUANZHONG,TAMENZHIZELININGSHULEBISAIHAIZAIXIAO。

            多年之后,李宁谈起那个笑容,充满无奈。他说:“不笑,难道哭吗?”不知是天性使然,还是从小参加比赛,见惯了风浪,李宁身上总有一种乐观、淡然的态度。即便被问及曾经最痛苦、最富争议的问题,他还是一贯克制、真诚地回答。

            YULININGJINGLIZUIWEIXIANGSIDESHILIUXIANG。BEIJINGAOYUNHUISHANG,LIUXIANGYINSHANGTUISAI,TONGYANGBEISHOUZHIZE。ERRENDEBUTONGZAIYU,LIUXIANGXUANZEJIXUKUALAN,LININGZEGUODUANTUIYI,KAIQILEYIDUANQUANXINDERENSHENG。

            李宁能走上商业这条路,很大程度上要归功于他的贵人李经纬。

            LININGJIJINHUIMISHUZHANGYUANJIANLIBAOGONGSIZONGCAIZHULIZHANGJIANZAIJIESHOUMEITICAIFANGSHIHUIYIQIERRENXIANGSHIDECHANGJING。NEISHI,JIANLIBAOHAIZAIYANZHIGUOCHENGZHONG,LIJINGWEIJINGCHANGDAOKEYANSUO。KEYANSUOZAILININGZHUSUOLOUSHANG,YILAIERQU,LIANGGERENJIURENSHILE。

            

            ▵ 2000NIAN11YUE,SHIRENJIANLIBAOZONGCAILIJINGWEIHEYUNDONGYUANWANGNAN。

            DANGSHIZAILIJINGWEISHENBIANDERENHUIYI,LIJINGWEICENGGENTASHUO,YIJIANLININGJIUXIHUAN,YINWEILININGCHUNPO、SHIZAI。ZHIHOU,LIJINGWEIMEICIDAOBEIJINGDOUYAOJIANJIANLINING。DANGSHIDELIJINGWEIHAISHISANSHUISHIDEXIAOGUOQILINGDAO,DAOBEIJINGYEMEISHENMENENGSONGDE,JIUJILININGDAILIANGXIANGJIANLIBAO。

          大乐透近500期左右斜码   GONGTONGDEJINGLIHEHUIYI,ZONGHUILINGRENXINGXINGXIANGXI。1984NIANLUOSHANJIAOYUNHUI,JIANLIBAOHELININGYIYANGDAFANGYICAI。NEIJIEAOYUNHUI,JIANLIBAOZANZHULEZHONGGUODAIBIAOTUAN,YOUYUYILAGUANBAOZHUANGBIANXIE,ZHONGGUOYUNDONGYUANZAIBISAISHI,DUOHEJIANLIBAO。

          大乐透近500期左右斜码   ZHONGGUONVPAIZAILUOSHANJIDABAIRIBEN、MEIGUODENGQIANGDUI,YIJUDUOGUAN。ZAIRIBENMEITIDEBAODAOZHONG,JIANGZHONGGUONVPAIHEDEJIANLIBAOCHENGWEI“DONGFANGMOSHUI”,JIANLIBAOYIPAOZOUHONG。

          大乐透近500期左右斜码   1984NIAN,JIANLIBAOXIAOSHOUEWEI345WANYUAN,DAOLEDIERNIANZENGZHI1650WANYUAN,1986NIANZHIJIEXIAOSHOU 1.3YIYUAN。

            毫无疑问,李经纬成功了,他拥有更大的能量和影响力。李宁兵败汉城宣布退役后,李经纬直接邀请他加入健力宝,还极具远见得为他创立了李宁服装公司。

            ZHEIJIAGONGSIQIANQIJIHUFUZHILEJIANLIBAODECHENGGONGMOSHI,ZHEIJIUSHILININGDEQIANSHEN。YUJIANLIBAOYIYANG,“LINING”PINPAIHENGKONGCHUSHITONGYANGSHIZAIYUNDONGHUISHANG。1990NIANGONGSICHENGWEIYAYUNHUIZANZHUSHANG,YILIANGBAIYUWANNAXIAYAYUNHUIHUOJUJIELIZHUBANFANG。

            LININGBENRENQUDEDECHENGJIHETAZAITIYUJIE、GONGZHONGMIANQIANDEYINGXIANGLI,CHENGLE“LINING”PINPAIDETONGXINGZHENGHEHUOZHAOPAI。

          大乐透近500期左右斜码   02

          大乐透近500期左右斜码   DIANFENG

            GUOYOUQIYECHANQUANGAIGESHIWEIRAOZAIJIANLIBAOHETONGSHIQIDEXUDUOGUOYOUQIYESHENSHANGDEWENTI,LIJINGWEIZAIJIANLIBAOCHANQUANGAIGEZHONGLUNWEIQIZI。

            YUJIANLIBAOXIANGBI,“LINING”PINPAIXIANDEHENXINGYUN。1994NIAN,LININGTICHUXIANGYAOTUOLIJIANLIBAO,CONGSANSHUISHIBANDAOBEIJINGFAZHAN。TAYUANBENJUEDEBUHAOGENENSHILIJINGWEIKAIKOU,MEIXIANGDAO,TAYISHUO,LIJINGWEIJIUSHUANGKUAIDAYING。

            当时为李宁公司做诊断的刘纪鹏说,公司要想发展,必须要摆脱全民所有制。在和三水市政府沟通过程中,李经纬起到不可忽视的作用。用李经纬老部下李志强的话说,“没有李经纬支持,李宁是走不掉的。”

          大乐透近500期左右斜码   1996NIAN,LININGJIANGGONGSIBANDAOBEIJING,BINGGENGMINGWEILININGYUNDONGFUZHUANGGONGSI。2004NIAN,LININGGONGSIZAIXIANGGANGSHANGSHI,ERBISHIDELIJINGWEIYIJINGHUOZUITANGZAIBINGCHUANGSHANG。

          大乐透近500期左右斜码   DUIYULININGGONGSIERYAN,LININGTIYUYINGXIONGDEXINGXIANG,LIJINGWEIDEZHIDIAN,HEJISHILISHUNDESUOYOUQUANGUANXI,DOUSHIGONGSIFAZHANDEGUANJIAN。KEZHENZHENGRANGPINPAIMINGYANGQUANGUODEHAISHI2008NIANDEBEIJINGAOYUNHUI。

            

          大乐透近500期左右斜码   ▵ LININGDIANRANAOYUNZHUHUOJU

          大乐透近500期左右斜码   KAIMUSHISHANG,LININGZAIWANZHONGZHUMUXIA,YOUSHOUJUZHEHUOJU,ZAIKONGZHONGBENPAOZHIZUIGAOCHU,DIANRANAOYUNSHENGHUO。DUONIANDEYUNDONGYUANSHENGYA,RANGLININGYOUZHEGENGQIANGDEGUOJIA、JITIYISHI。DIANRANSHENGHUODUITAGERENERYAN,SHIGUANGRONGDE“RENWU”,DUILININGGONGSIERYAN,ZESHINANDEDEJIHUI。

            体操王子的光环和世界冠军被视为“英雄”般的礼遇,都被注入进“李宁”品牌。李宁的过往经历,让他和“体制”有着天然的亲近和信任,这是晋江那些运动品牌渴求不来的。

          大乐透近500期左右斜码   JU《RENWU》BAODAO,WEILEHETIYUZONGJUJIANLIGUANXI,ANTATIYUXIANGGUANFUZERENCONG2008NIANCHUNTIANQI,JIUKAISHITIANTIANQUZONGJU“SHANGBAN”。TAZHIDAOYAOCONGCHUJIYISHANGLINGDAOLIBIANDANSHENGPINGWEI,JIUQUQIAOLEJISHIGECHUJIYISHANGLINGDAODEMEN,JIRENDIYIGEJIANLI,AIGEJIESHAO。

          大乐透近500期左右斜码   BEIJINGAOYUNHUIDUILININGGONGSIDEYIYIYUANBUZHIYUPINPAIPUGUANG,ZAIAOYUNHUIHE2008NIANDE4WANYICIJIXIA,ZHENGGETIYUCHANYEDOUJINRUKUAISUFAZHANQI。GUANGFAZHENGQUANSHUJUXIANSHI,2008NIAN,GUONEIYUNDONGXIEFUSHICHANGGUIMOZENGZHANGDADAO43.98%。

          大乐透近500期左右斜码   SHUIZHANGCHUANGAO,LININGGONGSIZAI2008NIANZHIHOUJINIANYEYINGLAIDIANFENGSHIKE。

            2009NIAN,LININGGONGSISHIXIANJINGLIRUN9.45YIYUAN,TONGBISHANGZHANG31%。2010NIAN,LININGYEJIDADAODINGFENG,YINGYESHOURUHEGUIMUJINGLIRUNFENBIEWEI94.85YIYUAN、11.08YIYUAN。TONGSHI,LININGYI9.7%DESHICHANGZHANYOULVCHAOGUOADIDASI,YUEJUDIER。

          大乐透近500期左右斜码   ZAIXINGYELIHAOCIJIXIA,LININGKAISHIDAJUKUOZHANG,LIYONGJINGXIAOSHANGQUDAODAGUIMOKAIDIAN。DIANFENGSHI,LININGDEDIANMIANSHULIANGCENGGAODA8000DUOJIA。

            疯狂的扩张,来自从业者对行业的误判。当李宁和晋江运动品牌们争相攻城掠地时,市场给出了第一次警示。

            03

          大乐透近500期左右斜码   WEIJI

            SHENGJIBISHUAI,GUANJUNDEQIYEYEBUNENGHUOMIAN。

            YIGEKEYIBEIDANGZUOQIANZHAODESHIQINGSHI,2009NIANANTACHENGWEIZHONGGUOAOWEIHUIHEZUOHUOBAN。ZHEIYIWEIZHE,ANTAJIANGZAI2009-2012NIAN4NIANJIANDEDONGAOHUI、YAYUNHUIHEAOYUNHUISHANGCHENGWEICANSAIZHONGGUOYUNDONGYUANWEIYIFUZHUANGTIGONGSHANG。

            

            ▵ 2010NIAN8YUE16RI,ANTATIYUZHUXIDINGSHIZHONG

          大乐透近500期左右斜码   ZAI1992NIANZHI2004NIAN12NIANJIAN,LININGYIZHISHIZHONGGUOAOWEIHUIHEZUOHUOBAN。2005—2008NIANZHEIGEAOYUNZHOUQI,ZHEIYISHENFENBEIADIDASIQUDAI,2009NIANHOUYOUBEIANTADUOQU,LININGDESHILUOKEXIANGERZHI。

            JIEXIALAIDE2011NIAN,BENTUYUNDONGPINPAIDIYICIZAOSHOU“HANCHAO”。ZHIQIANGUODUYILAIJINGXIAOSHANGDEPIFAMOSHI,RANGYUNDONGYONGPINDEPINPAIFANGNANYIZHENZHENGGANZHISHICHANGZHUANGKUANG,MANGMUKUOZHANGDAOZHIZHENGGEXINGYECHUXIANYANZHONGDEKUCUNWEIJI。

            

           

          大乐透近500期左右斜码   ZHEIDAOZHIBAOKUOLINING、ANTAZAINEIDEQIYE,2011NIANDAO2013NIANJIANYINGSHOUGUIMOBUDUANXIAHUA。LININGSHOUDAODECHONGJIGENGWEIYANZHONG,2011NIAN,LININGYINGSHOUJINBIANTADUOCHU2800WAN,2012NIANZEBEIANTACHAOCHUJIN10YIYUAN。ZICIZHIHOU,LININGWANQUANSHIQUXINGYELAODADEDIWEI。

            李宁和公司一直有一种“疏离感”。比起参与公司实际经营,他更想做一个投资人甚至创业者。

            ZUOWEIJUGUOTIZHIXIAPEIYANGCHUDEDIYIPIAOYUNGUANJUN,LININGZIRANERRANYONGYOUGENGQIANGDEJITUANYISHI,JIAGUOQINGHUAI。TACONGBUXIANGXINGERENLILIANG,CENGZAIYANJIANGZHONGSHUOGUO:“YIGERENZAIZENMEQIANGDAYEBUNENGDUZICUNZAI。”

            CHUANGYESHI,TAZAOYIZAITIYUDEZHENGCHENGZHONGDAODADIANFENG,TACHANGGUOMINGLIDEZIWEI,YETIHUIGUOMINGQIDAILAIDEFANNAO。GONGSIFAZHANDECHUQI,TIYUCHANYEHAISHIWEIBEIKAIKENDEWOTU。LININGYOULIJINGWEIZAIPANGZHIDAO,HAIYOUGUOJIAXIANGGUANBUMENDEXINREN,ZIRANSHUNFENGSHUNSHUI。

            李宁的社会地位、资源以及过往的经历,决定他不可能也不愿意将自己变成一个完全的商人,比起自己经营,他更想给李宁找到合适的职业经理人。和他相比,安踏老板丁世忠对商业的成功有着更为强烈的渴望,凡事喜欢亲力亲为。

            2012NIAN,LININGWEIGONGSILALAISIMUJITUANTPG,QIHEHUORENJINZHENJUNCHURENGONGSICEO,TACENGJIANGDAFUNILACHUNINAO。

            

            ZAIJINZHENJUNRENZHICEODELIANGNIANNEI,XIANSHIQINGKUCUN,HUIGOUJINGXIAOSHANGKUCUN。ZHEIGEZHANLVEZHIJIEDAOZHI2012NIANLININGKOUFEIHOUGUIMUJINGLIRUNKUISUNCHAO21YIYUAN。

          大乐透近500期左右斜码   JIEZHEJINZHENJUNYOUZENGJIAKUAIFANCHANPIN,SHIYINGSHICHANGBIANHUA,TONGSHITIGAOZHIYINGMENDIANBILI,YOUPIFAXIANGLINGSHOUZHUANXING。

            金珍君的改革思路没错,可还是没能让李宁扭亏为盈。同时期,安踏面临相似的困局。丁世忠的一贯想法是“大部分民营企业,离开创始人都做不好,安踏的创始人还是黄金年龄,会继续带领安踏向前发展。”

            YEJIXIAHUASHI,ANTAHELININGDEJIEJUELUJINGWUBENZHIQUBIE。BUGUO,DINGSHIZHONGXUANZEQINLIQINWEI,TADAILINGSUOYOUGAOGUANYONGYINIANSHIJIANZOUBIANLEQUANGUO500JIACHENGSHI,JINXINGLINGSHOULUODITUIGUANG、ZHONGDUANGEZHONGWENTIYANJIU。

            2014NIAN,ANTAHUIGUIZHENGGUI,LININGRENGCHIXUKUISUN。

          大乐透近500期左右斜码   04

          大乐透近500期左右斜码   GUIQULAIXI

            2014年底,金珍君从李宁离职。李宁时隔16年后,重新出任公司代理CEO,公司业绩逐渐回升。2019年上半年,公司净利润实现近两倍增长,7.95亿元的净利润规模,超过去年全年水平。

            LININGZHUPINPAIZHIWAI,“LININGZHONGGUO”DENGPINPAIYESUIZHEGUOHUOHUICHAOZOUXIANGSHIZHUANGZHOUWUTAI。WAIJIEXIGUANJIANGCIGUIGONGYULININGHUIGUI。

            DANZAILININGBENRENKANLAI,GONGSIZHIQIANDEKUISUNSHIZHUDONGDEZHANLVEXUANZE,TAHUILAIBUGUOSHIDIAOZHENGQIGONGSIXUYAOTADECUNZAI。

          大乐透近500期左右斜码   JIESHOUMEITICAIFANGSHI,LININGSHUO,ZIJIHUIGUIGONGSIHOU,JIGONGSIDAILAIZUIDADEZHUANBIANJIUSHIZHONGSHICHANPIN,JUJIAOZAILANQIU、PAOBUHEYUMAOQIUSANDAPINLEIDECHANPINKAIFA。  

            9YUE2RI,LININGGUANFANGXUANBU,LININGCONGYUANLAIDEDAILICEODIAORENLIANXICEO,FUZEJITUANZHENGTIZONGTIBAKONGHECELVEGUIHUA。ZAIYOUYIKUFUZEZHONGGUOQUYEWUDUONIANDEGAOBANWUSHICHENGWEIGONGSILINGYIWEILIANXICEO,FUZEJUTIYEWU。

            公司回到正轨,李宁似乎又要迫不及待地离开。但他的名气似乎决定了,谈到李宁公司,他是绝对绕不开的一环。

          大乐透近500期左右斜码   ZAIZHEIGEYIZIJIMINGZIMINGMINGDEGONGSI,LININGYIJINGCHENGWEIGONGSI“JIXIANGWU”HUOSHIJINGSHENLINGXIUYIYANGDECUNZAI,DUIYULININGGONGSIERYAN,“QULININGHUA”KENENGMEINEIMERONGYI。

            AOYUNGUANJUN、TICAOWANGZIJILININGDAILAIGUOXUDUOBIANLIHEMINGQI,ZAIGONGSIFAZHANDEZAOQIJIEDUAN,ZHEISHILININGDUYIFENDEYOUSHI。

          大乐透近500期左右斜码   BUGUO,MINGQIHESHENFENYEYIWEIZHEGENGDUODEXIANZHIYUYAOQIU,DANGYIGERENBEIFUYUXUDUOBIAOQIANHESHENFENSHI,YIWEIZHETADEDAODEGUANZHUYEHUIXIANGYINGZENGDUO。LININGYUGONGSIDE“SHULIGAN”LI,DUOSHAODAIYOUZHEICENGSIKAO。

          大乐透近500期左右斜码   SHIJIEBEIDULAN6JINSHI,LININGZHANZAITITANZHIDIAN,NEISHITA19SUI;HANCHENGSHIWU,BEIGUANZHONG“QUNCHAO”,LININGYEBUGUO25SUI。YUNDONGYUANSHENGYADEDAQIDALUO,NANMIANRANGTABICHANGRENDUOYIFENDANDINGYUPINGHE。

            TAZAISHANGYESHANGDECHENGGONGGENGXIANGSHIYICHANGTIANSHIDILIRENHEDEYUEDING,YUEJINQIANFANZHIHOU,LININGRENGGENGXIANGZHUIQIUZIWO,BUBEISUOSHISUOLEI。

          大乐透近500期左右斜码   TACONGLAIBUSHIGECHETOUCHEWEIDESHANGREN,DANYOUNANYIFANGSHOU。

          大乐透近500期左右斜码  

          大乐透近500期左右斜码  

           

           

           

          大乐透近500期左右斜码  

          大乐透近500期左右斜码  

          转载来源:市界


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